Meet the Team Behind the Strategy
Built for Clarity. Structured for Growth.
You don't hire Good Agency for more noise.
You hire us for clarity, structure, and measurable growth.
The people below are the leaders you'll work with directly — in strategy sessions, roadmap builds, campaign reviews, and growth conversations.
Behind every deliverable is a coordinated team of strategists, operators, creatives, and systems thinkers who understand one thing clearly:
Marketing must serve revenue.
We are not built around departments. We are built around alignment.
Clay Vaughan
Founder & Fractional Revenue Executive
Clay founded Good Agency to solve a recurring problem he saw in growing service businesses: marketing disconnected from revenue.
Since 2008, Clay has been scaling founder-led organizations, bringing senior-level strategic leadership to every engagement.
He is a StoryBrand Certified Guide, EOS practitioner, and host of The Good Business Podcast. His work focuses on aligning message, marketing, and revenue systems so growth becomes predictable.
Clay doesn't believe in vanity metrics. He believes in clarity that compounds.
Abby Ramin
Chief Operations Officer
Abby builds the operational backbone that makes strategy sustainable.
As Chief Operations Officer and a certified StoryBrand Guide, she ensures every engagement runs with discipline, clarity, and accountability.
She oversees internal systems, client workflows, delivery rhythms, and execution standards — making sure what we promise strategically is delivered operationally.
Abby doesn't just manage projects. She protects alignment.
Abby Ramin
Chief Operations Officer
Abby builds the operational backbone that makes strategy sustainable.
As Chief Operations Officer and a certified StoryBrand Guide, she ensures every engagement runs with discipline, clarity, and accountability.
She oversees internal systems, client workflows, delivery rhythms, and execution standards — making sure what we promise strategically is delivered operationally.
Abby doesn't just manage projects. She protects alignment.
The Good Agency Team
Strategists, creatives, operators, and specialists — all aligned around one goal: your growth.
Clay Vaughan
Founder & Fractional Revenue Executive
Abby Ramin
Chief Operations Officer
Casey Baker
Marketing Team Lead
Rayne Bench
SEO Manager
Diana Rodriguez
Junior SEO Specialist
Gerardo Solórzano
Paid Ads Specialist
Mackenzie Kelly
Copywriter
Lorena Rivera
Project Manager
Poli Arcila
CRM and Workflow Specialist
Jafet Gonzalez
Developer
Sebastian Vizcarra Gradilla
Web Support Specialist
Paulina Rodríguez
Client Success
Lindsay Rice
Creative Team Lead
Daniel Miller
Photo & Video Director
Jack Schwarz
Video Editor and Cinematographer
Scott Dossey
Cinematographer
Stephen Crescenzo
Studio Manager
Daniel Colvin
Photographer
Ben Brown
Filmmaker
Juliana Weyreuter
Designer
Jonathan Brown
Filmmaker
Cinthia Moore
Hair & Makeup Artist
Dayna Bantz
Hair & Makeup Artist
Luke Frazier
Fractional Revenue Executive
Jake Brown
Certified Fractional Revenue Executive
Zach Hoskins
Certified Fractional Revenue Executive
Ian Stewart
Certified Fractional Revenue Executive
Danielle Bornowski
Certified Fractional Revenue Executive
Daniel Palmer
Certified Fractional Revenue Executive
Brad Pearse
Certified Fractional Revenue Executive
Shane Moody
Certified Fractional Revenue Executive
Josh Landrum
Certified Fractional Revenue Executive
Corinne Fisher
Certified Fractional Revenue Executive
Preston Bowman
Certified Fractional Revenue Executive
Melanie Bowman
Certified Fractional Revenue Executive
How We Work Together
We are not siloed. Strategy, creative, execution, and systems operate in coordination.
We operate as an extension of your leadership team — not a vendor.
What Makes This Team Different
Many agencies organize around creative departments. We organize around outcomes.
Hospitality
We treat clients with respect and care. Growth is personal.
Humility
We listen before we prescribe. We refine before we react.
Hustle
We execute with urgency and discipline. Strategy must move.
These values are not decorative. They shape how we show up in every meeting.
Who You'll Work With Most
For $1M–$200M service businesses, engagements are typically led by:
We keep leadership in the room.
What Happens Next
If you're reviewing this page, you're likely evaluating trust.
The next step is simple.
Get Your Marketing StrategyWe'll discuss your growth goals, your marketing reality, and whether we're the right partner to help you move forward. No pressure. Just clarity.
Explore Our Services
Every service connects to a unified revenue system.
Marketing Strategy
Fractional CMO leadership for service businesses
Digital Advertising
Google, LinkedIn, and Facebook ad management
Website Design
Revenue-focused websites that convert visitors
SEO Services
Search visibility for service-based companies
Revenue Systems & CRM
CRM, automation, and sales process design
StoryBrand Messaging
Clarify your message so customers listen and act
Brand Identity
Logo, brand guidelines, and visual identity systems